Better product information is part of the experience

Describe the decision, not just the item

Explain the product’s purpose, specifications, fit or compatibility as appropriate. Help a shopper understand whether it meets their needs.

Make the practical details easy to find

Delivery, returns, dimensions and other decision-critical details should be clear and consistent. Avoid sending people through several pages to resolve a basic question.

Keep information consistent across channels

Storefront and marketplace listings should reflect the same current product facts. Create a process for updates so a change does not leave conflicting information across channels.