The journal

A little perspective.
A better next move.

Ideas on the connections between strategy, creative, technology and business. Written to make the next conversation more useful.

Search articles

A practical way to think about the relationship between marketing, creative, your website and operations.

A clear brief makes design and development decisions easier, from navigation to the final handover.

Separate the idea you want to learn about from the many variables you could change at once.

Why message, consent and human review belong at the center of an AI-assisted production process.

A product page works harder when it answers the questions shoppers actually bring.

Map decisions, handoffs and exceptions before deciding which screens a business tool needs.

The next move is yours

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