Studio perspective / 7th Sky Digital Marketing
Who is the website for?
Name the primary audiences and the questions they bring. A prospect comparing suppliers needs different information from an existing customer looking for support.
What should they do next?
Prioritize the actions that matter. Then ask what information, reassurance and functionality someone needs before taking each action.
Who owns content and updates?
Decide who supplies copy, manages approvals and maintains the site. Also identify required integrations and existing URLs before settling the scope. Together, these questions reveal the real project behind the page count.